Why We Use Umami Analytics in Our Web Development Agency
At our agency, we're always on the lookout for solutions that align with our core values of simplicity, transparency, and respect for user privacy. That's why we use Umami Analytics, a lightweight, affordable analytics tool that prioritizes privacy. It helps us—and our clients—track website performance without invading user privacy or adding unnecessary overhead to websites.
he Benefits of Umami Analytics for Our Clients
Umami Analytics empowers our clients by providing them with a clean, easy-to-understand dashboard to monitor their website's performance. With Umami, they can access critical data such as:
- Page views: How many visitors land on their pages
- Referrals: Where those visitors are coming from
- Device types: Whether visitors are on mobile, desktop, or tablet
- Town and Country: From which country and even town is your visitor
- OS and platform: Find out what OS does your user use and which browser are they using to access your site
- Custom event tracking: Monitor specific user actions on your site, such as form submissions, clicks on call-to-action buttons, or even file downloads.
Additionally, Umami allows clients to generate and download comprehensive reports for any period they want. This feature helps them analyze data trends over time and present insights to their teams or stakeholders.
Slika: Basic data view
Slika: View of platforms, OS and devices
Slika: Custom events - Customer gets to select and create their own
How We Implement Umami for Our Clients
We’ve integrated Umami into the websites we build to ensure clients have access to real-time insights into their traffic. The process is seamless:
- Setting Up the Server: Umami is hosted on our server, which is separate from all the big companies that sell data. We set up the analytics quickly and according to the client's request.
- Tracking Script Integration: We add the lightweight Umami tracking script to their websites.
- Custom Event Tracking: We work with clients to define and track custom events specific to their business needs, giving them deeper insights into user behavior.
- Dashboard Customization and Reports: We customize the Umami dashboard for each client’s specific needs, ensuring they can easily generate, download, and share reports with their teams.
Why Developers Love Umami
For developers, Umami Analytics is a dream come true. It’s lightweight, meaning it doesn't slow down site performance, and because it’s cookie-free, we don’t have to worry about implementing those annoying cookie consent pop-ups. Plus, Umami’s pricing model ensures that it remains an affordable option as projects scale. Custom event tracking and downloadable reports further enhance its usability, allowing developers to fine-tune and analyze specific user interactions.
Putting Data Control Back in Your Hands
One of the reasons we recommend Umami to our clients is the level of data control it offers. Unlike more expensive alternatives that collect vast amounts of user data for advertising purposes, Umami is completely focused on providing you with the data you need—nothing more, nothing less.
By hosting Umami yourself or through an affordable hosting service, you’re in charge of your analytics data, which means more security, more privacy, and better control over your web performance insights—all while having the ability to generate detailed reports and track custom events to tailor insights specifically to your business goals.
In Conclusion: A Tool That Benefits Everyone
Whether you’re a business owner or a developer, Umami Analytics is a game-changer. It’s simple to use, respects user privacy, and empowers you to make data-driven decisions while being affordable and effective. Plus, the ability to track custom events and generate downloadable reports ensures you get the detailed insights you need to grow your business.
Consider integrating Umami into your site today and see how much easier, faster, and more cost-effective your analytics can be.